We can safely conclude that number is an exaggeration. It’s much closer to 40%.

This excellent article by Anita Lettink posted at LinkedIn breaks down a common assumption that, by 2025, 75% of the workforce would be Millennials. That myth somehow established itself as the global guide to base future workforce decisions on, and in this article Ms. Lettink follows the trail to single marketing-driven article written in 2011.

Here's a few quotes from it: 

The surprising observation is that already in 2020, Millennials will reach peak presence being 41.4% of the population. In subsequent years this percentage goes down as Generation Z, the next sizeable generation, enters their 20s. This is true for all regions, except one.

In Europe, Millennials will be 34,1% of the population in 2020, and grow to 35.9% in 2025, and to 36,9% in 20230. Europe is also the only region where the total population is shrinking between 2020 and 2030, which explains why the percentage of Millennials continues to rise.

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The research is very clear on the benefits of employing a diverse workforce on various criteria . It’s much more important to understand who is in your workforce, what they consider valuable and make that available to all in a flexible manner. Treat people as individuals and give them choices that resonate with their lifestyle and outlook. Personalizing the workforce experience will help improve morale and position you as an employer of choice.

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To read the entire post (highly recommended!), click here.